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31 May 2011
PR Drives Demand for Small Business

I loved reading this NY Times article on how a start-up business, Go GaGa, used public relations to drive demand for its product. I don't know if it was Go GaGa Owner Jill Cartwright's own drive that I admired so much or the way she successfully selected the right PR consultant and worked with that consultant to achieve great PR results.

 

Her tips:

  • Select a PR consultant with the right experience for your business
  • Treat your PR consultant like a business partner
  • Involve your PR consultant in regular business brainstorming and planning sessions

 

Good luck to Jill and Go GaGa!


Posted by akenney at 4:13 PM in PR | Link
 
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