I loved reading this NY Times article on how a start-up business, Go GaGa, used public relations to drive demand for its product. I don't know if it was Go GaGa Owner Jill Cartwright's own drive that I admired so much or the way she successfully selected the right PR consultant and worked with that consultant to achieve great PR results.
- Select a PR consultant with the right experience for your business
- Treat your PR consultant like a business partner
- Involve your PR consultant in regular business brainstorming and planning sessions
Good luck to Jill and Go GaGa!
Posted by akenney at 4:13 PM