Just as you wouldn't, er shouldn't, drive a car without some training, it's important to know the rules of the road when you get behind the social media "wheel."

When it comes to Twitter, that means learning tw-etiquette (that's Twitter etiquette) before jumping into tweeting.

Last week Kenneth Cole inappropriately used the hashtag 'Cairo' in a tweet and attempted to take advantage of interest in news from Egypt to promote the KC spring fashion line.

As is the case with social media the backlash was immediate and very public.

Media watcher Mark Leccese says February is the month where everything old is new again. 

In his blog post, Oh No, Not This Story Again, which was published on Ground Hog day, Leccese says, "the problem...[is] the media reflexively covering, year after year after year, stories you can predict armed with nothing more than a calendar."

In February that means the same stories as last year on Valentine's Day, The Oscars and the Super Bowl.

Leccese didn't specifically mention the annual excitement around Chinese New Year, Black History Month, President's Day, Spring training (buses leave Fenway on February 8) or my birthday, but I suppose these are annual stories as well.

You can read Leccese's full post here.