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29 October 2010
If you build it, will they come?
Brands today have lots of options when it comes to using social media: YouTube channels, blogs, Facebook pages and Twitter streams have become standard marketing tools. But are businesses doing enough to promote their social media investments?
I saw this picture on Twitter - it shows the front and back sides of business cards given out by the Kansas Underground Salt Museum - and think it's a terrific, yet simple, example of how to drive traffic to your social media outlets.  

The Museum says the social media info on the back is the default back side to all their employees' business cards and other specialty cards (like this one which was created for a tweetup). They list all the social media and online destinations that they are committed to maintaining.

Posted by akenney at 9:00 AM | Link

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